Leadership

Fred Seyffert, Founder & CEO

Fred has been involved in the technology industry for over 27 years. His breadth of experience includes the design, implementation and management of large application platforms in the investment banking, telematics, asset management, retail, hospitality and health care sectors. He designed a number of successful operational  systems in both traditional and distributed environments over the first fifteen years of his career.  He then took part in an early adopter of the SaaS approach to application development and deployment as a senior development manager at RealPage.  These experiences led him to recognize that traditional approaches to both analytics and application development could not address the fundamental challenges facing business today.

After selling his previous company, Summit Technologies, he financed and founded VeriPoint in 2002 with the express goal of creating an industry leading analytic solution for SaaS platforms.  His visionary approach resulted in the architecture of VeriPoint’s e.Mergent platform that transforms the SaaS Business Intelligence space and continues to lead as the solution of choice for true real-time analytics.  Fred’s keen insights into business trends and market shifts continue to steer and position VeriPoint’s technology platform to be at the right place at the right time.

Active in the Java, .Net and SaaS spaces, Fred brings wide architectural and management experience to large projects involving integration and platform development.  With direct experience across virtually every database platform (dataBase.com, Oracle, SQL Server, etc.), all leading deployment and development mechanisms (SalesForce VisualForce/APEX, ASP.NET, JSP, etc.), leading integration toolsets (BizTalk, ETL technologies, ESB/SOA monitoring/correlation), he brings deep and broad experience to major development and deployment efforts.

Ida Lau, Co-founder & COO

Ida co-founded VeriPoint in 2002 and brings to the company over 17 years of start up and executive management experience.  She is responsible for business development, client relations, delivery and operational management of VeriPoint and works with clients in a variety of verticals including retail, logistics, manufacturing, real estate, and settlement services.  Under her leadership, VeriPoint is a premiere private label SaaS BI platform serving hundreds of enterprises and municipalities around the nation.  Additionally, her passion for business process efficiencies and her eye for the effective use of sustainable technologies make her a critical asset in crafting best-in-class, robust, and right-sized solutions to meet client’s needs in platforms ranging from SalesForce.com, Microsoft and Oracle Enterprise Suites, to various open source stacks.

Actively engaged in the Colorado technology community, Ida serves on steering committees for CSIA since 2008 and co-hosts a podcast, IfThenRadio.com, which highlights technology in business, and conducts a Social Media Workshop.  To all her endeavors, she brings a vast array of insight and thought leadership in how to leverage and integrate social media to meet client’s business objectives.

Prior to VeriPoint, Ida played a key role in executing strategic initiatives at Countrywide Home Loans in the mid 1990’s.  She provided operational and IT development vision in the creation of four de novo units in the real estate closing services area, and transformed “business as usual” using technology to automate, streamline, and validate the entire process.  She took the helm of the fourth start up unit, grew it 100 fold in the first year and achieved the highest customer satisfaction ratings in the family of companies.  It remains a high revenue generator now under Bank of America.